Quick Answer: What Is Product Line Example?

What is a product category?

A product category is a type of product or service.

Product categories are typically created by a firm or industry organization to organize products.

This can include a hierarchy of categories that resemble a tree structure.

Alternatively, product categories can be a flat structure such as a list of product types..

What is product line strategy?

A product line strategy is a coherent approach to advance related products. It guides managers to improve the performance of their products and services, and to avoid disjointed actions and investments. A good strategy will respond to change, whether major disruptions or incremental.

What are the 4 types of product?

Consumer products are defined as products that satisfy a consumer’s wants or needs. There are four types of consumer products, and they are convenience, shopping, specialty, and unsought.

What are the 7 types of product?

Types of Product – Goods, Services, Experiences, Convenience, Shopping, Specialty Goods, Industrial Goods and Consumer Goods. Dealing with things individually is complex and time consuming.

What is product mix and examples?

Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers. For example, your company may sell multiple lines of products. … Or your product lines may be vastly different, such as diapers and razors.

What are the three levels of a product?

Kotler suggested that products can be divided into three levels: core product, actual product and augmented product. The core product is defined as the benefit that the product brings to the customer. The actual product refers to the tangible object and relates to the physical quality and the design.

What is a product item?

A product item is a specific version of a product that can be designated as a distinct offering among an organization’s products. A product line is a group of closely related products offered by an organization.

Why is product mix important?

Business Image Your product mix is important in determining the image of your business and brand, as it helps you to maintain consistency in the eyes of your target market. For instance, if you’re a discount retailer, your target market likely consists of economy-minded shoppers looking for low prices.

What is product line give example?

For example, a cosmetic company that’s already selling a high-priced product line of makeup (that might include foundation, eyeliner, mascara, and lipstick) under one of its well-known brands might launch a product line under the same brand name but at a lower price point.

What is an example of product line pricing?

Using Loss Leaders Selling a product at or below cost to lure customers in and drive other sales is an example of product-line pricing. A restaurant, for example, might offer a low-priced entrée with the purchase of a drink and dessert that have higher profit margins.

What is product line length with example?

A product line comprises similar products that are sold separately. … Product Length: refers to total number of products sold within a product line. For example, Asus may have 10 different types of netbooks. Product Width: refers to number of separate product lines offered by a company.

What is assorted product?

Product assortment is the different types of product lines and products that a company produces or a retailer offers for sale. Product assortment is characterized by its breadth, length, depth, and consistency.

What is a product service line?

Product Lines One of the primary factors related to the success, or lack thereof, of a business is product or service lines. A product line is a set of related products which are sold to consumers under a sole name or brand. Organizations may have several product lines in an effort to reach many different consumers.

What is the difference between a product mix and a product line?

Product Mix vs Product Line A product mix is a group of everything a company sells. … A product line refers to a unique product category or product brand a company offers. For example, Patanjali deals in different categories of products which include shampoo, flour, toothpaste, etc.

What is mean by product mix?

Product mix, also known as product assortment or product portfolio, refers to the complete set of products and/or services offered by a firm. A product mix consists of product lines, which are associated items that consumers.

What is product line width?

Width – Number of Product lines Width or breath of the product mix means the total number of product lines that a company offers to sell. For instance, if a company offers milk and yogurts, it indicates that it has two lines.

What is an example of a product?

A product can be classified as tangible or intangible. … For example, a soccer ball is a tangible product. Soccer Ball: A soccer ball is an example of a tangible product, specifically a tangible good. An intangible product is a product that can only be perceived indirectly such as an insurance policy.

What is a category?

1 : any of several fundamental and distinct classes to which entities or concepts belong Taxpayers fall into one of several categories. 2 : a division within a system of classification She competed for the award in her age category. Synonyms More Example Sentences Learn More about category.